Surprise Tax Bills
Most student-athletes don’t realize NIL income is self-employment income — meaning you owe up to 40% in combined federal, state, and self-employment taxes.
AI-Powered · CPA-Reviewed · Delivered in 24–72 Hours
You Earned the Deal.
We Make Sure the IRS Doesn’t Take Half.
Upload your NIL contract. Our AI flags the deductions you’re missing, and a licensed CPA builds your personal tax-savings strategy — delivered in 24–72 hours.
The Problem
NIL Money Comes Fast. The Tax Bill Comes Faster.
Multi-State Confusion
Compete in 3 states? You may owe taxes in all of them. Miss a filing and you’re looking at penalties, interest, and a compliance nightmare.
Missed Deductions
Training gear, travel, agent fees, equipment — these are all potentially deductible. But if you don’t claim them, you’re paying thousands more than you should.
How It Works
From Contract to Tax Strategy in 3 Steps
01
Take the Quiz
Answer 7 quick questions about your NIL deals, income level, and state. Takes under 2 minutes. No documents needed yet.
02
Upload Your Docs
Securely upload your contracts, 1099s, and prior returns through our encrypted portal. Your information stays protected from start to finish.
03
Get Your Playbook
Receive your personalized NIL Tax Impact Report in 24–72 hours — deductions you missed, strategies to implement, and a customized tax-savings roadmap.
Pricing
Choose Your Playbook
Every plan includes CPA-reviewed analysis and encrypted delivery.
Rookie
$49
/analysis
For first-time NIL earners ($500–$15K)
- Single contract analysis
- Federal + 1 state tax estimate
- Basic deduction identification
- 24-hour delivery
- PDF report via email
MOST POPULAR
Starter
$149
/analysis
For multi-deal athletes ($15K–$100K)
- Multi-contract analysis (2–4 deals)
- Multi-state tax breakdown
- S-Corp vs. sole proprietor comparison
- FAFSA impact assessment
- Quarterly estimate schedule
- 48-hour delivery
All-Conference
$299
/analysis
For high-earning athletes ($100K–$500K+)
- Unlimited contract analysis
- 3-year tax projection strategy
- Entity formation recommendation
- Retirement & investment tax planning
- 30-min CPA strategy call included
- 72-hour delivery
Why Us
Built by a CPA Who Gets It
“I played quarterback in college and I’m a CPA — so I know what it’s like to grind through a season and then get blindsided by a tax bill nobody warned you about. That’s why I built NIL Tax Playbook: to give student-athletes the same tax strategy that pro athletes pay $500/hr to get.”
— Larry Hay, CPA
Texas CPA License #118387
California CPA License #143304
Texas CPA Firm License #C11071
AICPA Member
Served 50+ NIL athletes in 2025
Founder, Hay CPA Firm, PC — Houston, TX
Athletes Trust Us
What Athletes Are Saying
★★★★★
“I had no idea I owed taxes in 3 states. The Starter report saved me almost $4,000 in deductions I would have missed.”
D1 Basketball
★★★★★
“My parents and I finally understand my tax situation. Worth every penny.”
D1 Softball
★★★★★
“The All-Conference plan paid for itself 10x over. The CPA call alone was worth more than I’ve paid any advisor.”
D1 Football
Not Sure Which Plan You Need?
Take our free 2-minute NIL Tax Score quiz. We’ll analyze your situation and recommend the right Playbook for you.
🔒 Takes under 2 minutes · Get your personalized risk score
FAQ
Frequently Asked Questions
NIL stands for Name, Image, and Likeness. It’s income student-athletes earn from endorsement deals, social media partnerships, appearances, autograph signings, and other commercial activities. Under IRS rules, all NIL income is taxable — even if you’re still in college.
Yes. The IRS considers NIL income as self-employment income, which means you owe both regular income tax and self-employment tax (15.3%). Many student-athletes don’t realize this until they get a surprise tax bill. Our analysis helps you plan ahead.
If you compete or make appearances in multiple states, you may owe taxes in each state where you earned income. Our Starter and All-Conference plans include multi-state tax breakdowns so you know exactly what you owe and where.
It depends on your income level and goals. For many athletes earning $30K+ in NIL income, an S-Corp election can save thousands in self-employment taxes. Our Starter and All-Conference reports include entity structure recommendations tailored to your situation.
TurboTax is a generic tax filing tool — it doesn’t analyze NIL contracts, identify sport-specific deductions, or create multi-state tax strategies. Playbook.CPA provides a CPA-reviewed analysis specifically built for student-athletes with NIL income.
Absolutely. All uploads are encrypted using bank-level AES-256 encryption. Your data is stored on secure, SOC 2-compliant servers and is never shared with third parties. We follow the same security standards as major financial institutions. Learn more on our Security page.
Yes! We encourage family involvement. Your report is delivered as a PDF that you can share with parents, financial advisors, or anyone on your team. The All-Conference plan includes a 30-minute CPA call where family members are welcome to join.
We’ve got you covered. You can upgrade to a higher tier at any time, and the full Playbook.CPA platform offers year-round tax planning, filing services, and advisory for athletes at every level. Contact us at info@playbook.cpa for custom engagements.
Yes. Even small amounts of NIL income are taxable as self-employment income, which means you owe self-employment tax (15.3%) on top of regular income tax. Our Rookie plan ($49) is designed specifically for athletes in your situation — it identifies deductions that often exceed the cost of the report itself.
Absolutely. We encourage family and team involvement. Parents can help upload documents through our secure portal, and agents can review the report alongside you. The All-Conference plan includes a 30-minute CPA strategy call where your entire team is welcome to join.
Your NIL Deal Has an Expiration Date.
Your Tax Strategy Shouldn’t.
Join hundreds of student-athletes who stopped guessing and started saving. Take the quiz or upload your contract — your personalized report is 24 hours away.
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